Wednesday, April 27, 2011

Roberto Avila Interviewed for Grocery Headquarters



Roberto Avila, our director of marketing was recently interviewed for a trade publication, the Grocery Headquarters, about “Olive oils are bringing health benefits, and renewed interest back to Center Store” and here is what he had to say:

“The FDA has determined that eating two tablespoons of olive oil per day can reduce the risk of heart disease,” says Roberto Avila, director of marketing at Borges USA, the Fresno, Calif.-based marketer of the Star olive oil brand. “The health benefits of oil are just tremendous. It’s 100% natural, high in monounsaturated fats, which help lower the bad LDL cholesterol, has antioxidants and vitamin E, no carbohydrates or trans fats and it’s gluten-free. The list goes on and on.”

“There are 600 different varieties of olives,” Avila notes. “There are more varieties of olives than there are grapes, so it gets pretty complex.”

Borges is working on mono varietals and region-specific olive oils, Avila says. “We have one made from an Israeli olive that is produced and bottled in Israel. It is kosher for Passover.”

To read the whole article Click Here!

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